![]() Frame by frame could effectively have a document bubble, boil, catch fire, and transform into a dragon (something motion graphics would not be able to do in such a fluid manner). For example, you could be wanting to metaphorically convey how a tax return can be frightening. Frame by frame is therefore a great solution to illustrating metaphorical ideas because of its flexibility in how it can treat its imagery. Often there needs to be a degree of flexibility in how you portray those images, with having to capture enough artistry in their imagery that it is obvious they are metaphors and not literal. Using metaphors can be easily understood when in writing, but it can become a bit tricker when utilising visual metaphors. Have you got a tough subject matter, with few ideas on how to accurately but succinctly convey your messaging? Using metaphors can be a great way to communicate complex (or perhaps more typically uninspiring) ideas to audiences in easy to understand and interesting forms. Crying in anguish, jumping for jubilant joy, and explosive rage can all be beautifully captured because of frame-by-frame’s room for nuanced expressiveness. It’s why almost all 2D animated, narrative-led films are made using frame-by-frame all the subtleties of a character can be shown. ![]() Having a narrative-heavy animation is very effective at drawing a viewer in and making them emotionally invest in the messaging being conveyed. Or even following multiple characters through multiple journeys! Often these animations rely more on conveying emotion, rather than information. This is most commonly seen with animations having a hero protagonist character, and they’re taking the viewer through a journey. In animations that are led by a story or narrative, frame-by-frame shines. We encourage you to consider frame-by-frame if your animation will be: There are some types of projects where frame-by-frame can maximise your message and impact. So that begs the question – in what cases would you want to use frame-by-frame in your animation project? How to Know if Frame-by-frame is Right for Your Animation This style is widely used all over the world, even with the progress of modern computers, and for many different projects. Some examples are any 2D animated Disney princess movie, children’s shows like Arthur, and commercials like all the best John Lewis ads.Ībove: A behind-the-scenes look at the making of the 2013 John Lewis advert, set to ‘Somewhere Only We Know’ by Lily Allen. If you see an animated two dimensional (2D) film, nine times out of ten, it’s a hand-drawn, frame-by-frame animation. Click play and see the magic of traditional hand drawn animation. Nowadays we can integrate that process onto a computer, where you’re still drawing each image by hand, but have left the physical paper behind and draw the images digitally instead.Ībove: This video does not have a thumbnail – so it looks like a broken link. Then rinse and repeat the process until the whole scene is complete. Back in the day before computers, animators would draw one frame on a big piece of paper, and then flip the page up and down while drawing the second image (flipping the page would help them gauge the motion). Traditional frame-by-frame is exactly what it sounds like it’s traditional (which means it’s an oldie and a goodie!). That is, where each frame is drawn by hand. But today, let’s focus on what is most commonly associated with frame-by-frame – traditional, hand-drawn animation. ![]() ![]() There are a couple of different sub-categories of animation techniques that all fall under the frame-by-frame umbrella. This re-creation is by Brandon Kouri, artist and YouTube content creator. Back in the day, frame-by-frame was hand drawn (on paper), so at least now our animators can save time (and trees) by using computer applications.Ībove: A re-creation of a scene from Disney’s 1937 film Snow White and the Seven Dwarfs made using traditional ink and paint cel techniques along with some modern processes. That’s not to say we don’t use computers for frame-by-frame animation. This is in contrast to computer generated or motion graphics animation, where the computer can create images on its own within parameters set by the animator. The Key Thing to Remember with Frame-by-frame Animationįrame-by-frame animation is where each incremental frame (or image) of an animation is drawn individually to create the illusion of movement.#3: Airbnb’s anti-discrimation explainer video.#2: Chobani’s ‘Eat today, feed tomorrow’ advertisement.#1: We the People | Official Trailer for Netflix.Three Examples of Frame-by-frame Animation from Leading Brands.The Drawbacks of Using Frame-by-frame in Your Animation.The Benefits of Using Frame-by-frame in Your Animation.Mixing Motion Graphics and Frame-By-Frame.How to Know if Frame-by-frame is Right for Your Animation.Where is Frame-by-frame Animation Used?.
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